Importance of Ethics in Modern Marketing

As far as cash for junk cars and other related businesses are concerned, it can be a little bit challenging to define what ethics are. Most businesses thrive on practices that are not fully ethical. While unethical business practices can potentially succeed in the short term, it will never be a good long term strategy. If customers find you are involved in unethical practices, they will shun your brand.

Ethics in Business

In the context of marketing, ethics refers to the practice of promoting fairness, honesty as well as empathy in all tasks related to marketing. For businesses, it will never be enough to have a set of values and a mission statement. Ethical companies work more than just writing down statements, and put every aspect to ensure it’s aligned with what is considered ethical. Employees need to be trained and exposed to how to make ethical decisions.

In an ideal situation, the whole organization will go through ethical decision-making training. There are some areas of a business that will need more attention than others. In training, people will need to be exposed to a real-life situation that is related to what they do, so that they get better equipped on how to identify and approach situations as they come on their way.

There is a need for ethical leadership to be baked in the process. It should never be an afterthought. The foundation of every organization should be built upon ethical practices that include aspects such as honesty and fairness so that every business decision is made with these aspects in mind.

Role of Ethics in Marketing

Ethical marketing refers to a marketer’s responsibility to ensure all marketing activities are adhered to, according to the laid down principles. These principles are based on the foundation of integrity, humility, and honesty. There should also be a distinction between internal and external aspects of marketing ethics. You may have a lot on your desk that you are required to deliver. If that is the case, you can be tempted to outsource some of the practices to a third party to help you out.

When outsourcing some of your marketing tasks to another party, ensure that the persons or organization you are outsourcing the task to has a high level of integrity. They also need to be ethical in the dissemination of their tasks and duties. This is where external ethics comes into play.

Businesses need to understand that it costs five to 25 times more to acquire a new customer as compared to retaining an existing one. For the long term success of any company, brand loyalty is very important. Brand loyalty only comes after a business has been built on strong ethical foundations. It continues to be increasingly important for businesses to carry out ethical marketing. Never promise a customer any product or service that you can’t deliver. Ethical marketing needs to influence every aspect of your marketing strategy and not just a few areas. You need to show honesty, transparency as well as integrity across different aspects of your business.

Guide to Using Instagram for Business

Many companies including construction equipment transport are using Instagram than ever before to promote their products, service, and activities. To capture a new audience and engage with your customers, companies need to consider using Instagram for business. With more than a billion users, Instagram is one of the most popular social media platforms that can generate a lot of revenue for your business.

There are many benefits associated with the use of Instagram for business. However, here are the most vital strategies you will need to employ to get the most out of Instagram.

Add value to your content

First, you need to understand that Instagram is a visual platform and for you to attract the right audience, it is important you spend time researching, to deliver high-quality content that adds value to your audience. Instagram has the highest engagement rate and surpasses both Facebook and Twitter. Your success on Instagram will depend on your ability to create valuable content that attracts a large audience and encourages them to take the actions you tell them to. 

Maintain a consistent theme

Take each Instagram post as an individual page on your website. While each post should be good on its own, ideally you will need to create a coherent and cohesive them that maintains your image. Note that by theme, we mean it should relate to everything from hashtags, captions, stories, and photos. Additionally, create a consistent tone and voice. The more specific and consistent you will be with the posts, the more likely you will attract the most authentic followers.

Engage with your audience

Engaging with your audience will help your followers feel valued, and as a result, they will reciprocate by wanting to be associated more with your business. There are different ways you can use to engage with your audience. You can comment on their posts, participate in comment threads, run contests and other giveaways, give shout outs, participate in polls, among others.

Consider influencer marketing

As a consumer, there are high chances you have seen a large number of influencers promoting various products and services on their Instagram accounts. By leveraging the power of an influencer who is already authentically connected to their audience and seen as a trusted source of information can help on matters brand awareness and driving sales. Micro influencing provides a strong opportunity for brand endorsement. Your followers have a high chance of the following whet you direct them to.

Make use of shoppable posts

Shoppable posts on Instagram features what makes selling on Instagram much easier. You will be able to create posts that provide your users with a seamless shopping experience directly from your platform. You also stand a better chance of turning your followers into customers. To achieve these and many other advantages, you will need to have a dedicated Instagram business profile, that Instagram offers to brands and organizations.

This business profile will legitimize your Instagram account and enable you to add critical information such as our company address, location, phone number among others

Strategies to Promote Positive Customer Reviews for your Business

There are a lot of factors that determine the decisions customers make to purchase a product or service. When deciding on the best tow trucks in Kissimmee, I often ask my friends for recommendations and do a lot of online research to reach a final destination. It is now fast and efficient to make a purchase online without even connecting with sales representatives and other people. The best marketers for your company are not your employees or sales representatives – they are your existing customers.

Why Customer Trust

Customer trust in businesses is very important. Customers prefer and trust recommendations from friends and family over any type of online recommendation. 60 percent of consumers turn to reviews on a product to decide on the purchasing decision to make.

Here are a couple of ways on how to ask for reviews.

Ask reviews at the right moment

Identify the right moments to ask your customers about their experience after interacting with your business. Ensure you are soliciting customer reviews at the right moment in their purchase journey, as doing so will help you get the most optimal results. If you ask for reviews at the wrong moment, it could result in customers leaving a negative review that many people will see online. Ask for customer reviews at strategic moments along their journey. Ask for these reviews after they have demonstrated success with your product or service.

Choose a method that works for your scalability

A lot of positive reviews will lead to increased conversion rates. The more reviews you have, the better it is for your brand. You need to train your team to ask for reviews after every successful purchase. Also, ensure you incorporate requests for reviews as part of your email marketing and automation campaigns. Make use of NPS to identify your happiest customers who would become excellent promoters for your business. Include review links after checkouts and after thank you pages.

Ask the customer in person

If you work in a role that has a close relationship with customers such as account executive or customer success manager, you should not hesitate to add a personal touch and ask customers to review their experiences in person. Invite your customers over activation to interact with your products and services and ensure you collect feedback about your product. Ensure you create a good rapport with your customers and have them express loyalty in your business. Treat them well and make them feel wanted and valued.

Leverage moments of customer happiness

If you have made a major breath through while handling a client, or when you have received praise or positive feedback from them, you have hacked the point of customer happiness. Do not let that treasured moment be wasted. During that moment, customers may be more inclined to give you a review for whatever you are asking them, as a way of offering reciprocity for a good moment that just happened. Ensure you capture that opportunity and ask them to review your business.

How to craft a customer journey

It can be very challenging for companies to get into the minds of their customers. You might wonder why a customer spends too much time browsing a selection and adding products to cart, or what makes them take so many steps to get from point A to B. I once got to analyze data on towing services in Kettering to have an idea of triggers for customer purchasing decision. Whatever the uncertainties might be, the truth is that it can be quite difficult to grasp a clear customer journey for your company.

A customer journey is a process by which a customer interacts with a company to achieve a certain goal. Today, customers continue to change the way they interact with businesses making it difficult to pin down a customer purchase journey. Businesses need to create a customer map, which is ideally a visual representation of the process a customer or prospect goes through to achieve a goal. With the use of a customer journey map, you can sense what motivates a customer to make a certain decision, and thus tailor your marketing efforts to make the most out of customer decisions.

There are a couple of steps you can follow to create a customer journey map.

Set clear objectives for the map

Before you can get into the deeper aspects of creating any map, you must evaluate why you are creating the map in the first place. The first step is to create a buyer persona that defines who your ideal customer is. With a buyer persona, you will be reminded to direct all your efforts on the aspects touching on your customer.

Define persona goals

The next step is to profile your personas and define their goals. This should be done through research to get valuable customer feedback. You will want to get feedback on people who are interested in purchasing your products and services, as well as those who have interacted with your company before.

List all the touchpoints

Touchpoints are the places on your website that customers can interact with you. You should perform the process based on research to list all the touchpoints your prospects and customers are currently using, as well as the ones you believe they should be using. Creating these touchpoints is an important step in creating customer journey maps as it gives you vital insights into what actions your customers are performing. You might be using fewer touchpoints than expected, and that might mean you are turning away customers too early. If you are using more touchpoints than expected, you might be having a complicated website.


You need to list all the actions your customers perform while interacting with your business. It might be happening through Google search on keywords, opening your emails, among others. It is important to have data of all actions and interactions so that you can evaluate if the number of steps needed by a customer to make a purchase is really necessary, or turning customers away.

Finally, you will need to understand all the emotions and motivations. Every action your customer takes is motivated by emotion, and their emotions change depending on which part of the journey they are in. You also need to know all the obstacles and pain points stopping a customer from making the desired action.

Qualities to Look for in New Hires

Every time we want to make new hires, the process starts by defining the role to be filled and crafting a job description of the ideal candidate. We then put these positions on a company website, job boards, or involve the help of professional recruiters to handle the process. While making new hires for Fredericksburg Pressure washing, we got hundreds of applications, and opening all these emails can be overwhelming. It is important to be brief, clear and to the point the moment you are crafting job descriptions, to ensure you don’t attract hundreds of unwanted applicants.

When reading job descriptions, the funny thing is that you may think employers are strictly looking for people with specific types of experience. That is all you can see on bullet points, but it takes more than that. So what are the traits business leaders look for while hiring new employees? Let’s have a look.

Understand their path

There is a path you have followed since you were born. Are you able to tell your story clearly on how you have followed your interests and passion to get to the position you are at now? Are you able to talk about where you are heading? These are simple yet very important questions employers need to know so that they can ensure they are employing the right person for the foreseeable future. Employers are looking for a self-directed new hire who has a clear mind of what and where they want to be in the next five or ten years.

Differentiate themselves from their peers

Employers need to know what a job applicant has accomplished in the previous positions they have manage. They want to know what sets these new hires apart from the rest in the park. Have they taken any initiative to do things that went beyond their job descriptions? Have they moved the business from one position to another? Are they change agents and are they ready to introduce something new that can spark some life in the company?

Proactive attitude

Does the applicant have a track record of accomplishing new things? If they ever decided to implement a new strategy, how did they mitigate risks? Employers will inquire about strategies applicants have undertaken and failed, and would want to know how they handled such failures. People who have never failed in life have not yet accomplished what they are potentially capable of.

Job Skills

Employers would want to know if the ideal candidate possesses the skills necessary to do the required job and if they can quickly learn new skills to respond to a given challenge. There should be no mismatch on their skills to the credibility of the task at hand. How are they able to handle a situation given limited resources?

The potential candidate must also have a good sense of critical judgment. At times, employees might need to violate an organization’s policy if only it happens to the benefit of the company. They should have sound judgment and have the flexibility to work beyond the norm.

Importance of Taking break From Work

productivityMost people strive to perform their best at their workplace. Many work overtime, and take a lot of projects that make them worn out. While working at Fredericksburg Roofing I noticed I can be workaholic. Work is good, but a lot of it can be dangerous.  Taking a regular break from work can be very important. Statistics show that taking a lunch break from work makes people feel better. There are multiple research carried out in the areas of health, wellness and performance that associate the benefits of taking a break from work.

If you are looking forward to take a break from work, I encourage you to do so, out of the following benefits.

Increased Productivity

While taking a break from work may seem to be counterintuitive in terms of boosting creativity, but in real sense, it is one of the best things you can do. When you sleep, you gain a lot of focus and energy as you do not have any distractions coming your way. A lunch break can be very important in helping prevent unproductivity or mid-afternoon slump. Breaks are very important to remove boredom off our bodies. Taking a break helps in prioritizing work, and segregating them in different levels and helping one to be focused. Break helps the mind to retain more information and make better decisions.

Improved Mental Health

Employees need to take time from work to be able to recharge. Stress is a common thing in workplaces and needs to be dealt with by taking a break. Stress has detrimental effect on employees. When you take some time from work, you set yourself to enjoy the benefits associated with relieving stress off your body and improving your mental well-being.

Creative Boost

creativityTaking a break from work helps give employees a fresh perspective on challenging issues. It can be hard for employees to develop new ideas and solutions when their minds have been occupied by a lot of work related stuff. You need to take a break as this helps in refreshing your brain and opening yourself up to tackle challenging issues ahead.

More time for healthy habits

Regular breaks from work, including lunch breaks, can give employees time to practice healthy habits in their workplace. They can use these breaks to do something useful such as making healthy lunch, meditating, exercising and engaging in self-care activities.

Prevent Decision Fatigue

Breaks can help in preventing decision fatigue. When you have been working constant, you may suffer a wear down of your willpower and reasoning ability. These breaks are very essential for one’s physical and mental health. Decision fatigue can lead to a slowed decision making and procrastination.

Motivation Purposes

Breaks can be very important in restoring motivation, especially if you have long-term goals. When we work, the prefrontal cortex makes every best effort to help in executing goals. When we have a challenging task that requires sustained attention, research shows that taking time off work can help in renewing, strengthening and motivating a person. Waking rest helps in consolidating memories and improving learning.


Best Beach Resorts in the World

If you are planning a vacation, spending some time on the beach is an activity you should think of including in your to-do list. There are beautiful beaches all over the world with great sceneries, lots of fun activities to fill up your days and awesome people to help your vacation become memorable. These are people who will help even when you are in a crisis. For instance if you find yourself in a situation where you need a Delray Towing Service provider, people in the area will help you find one effortlessly. Here is a list of some of the great beach resorts around the world.

The Southern Ocean Lodge in Australia’s Kangaroo Island

Not only is this lodge magnificent and all the rooms offer a spectacular view of the ocean and beach below but the fact that you can get a guided tour of the island as a room package is awesome. You can spot the sea lion and the kangaroos on the island tour. The kangaroo island is part of a national conservation park. This offers a spectacular and natural view of what the island has to offer.

Mulia in Indonesia

MuliaThis recently opened resort in Bali Indonesia is a must visit for those who want to spend long and lazy days in a pool. It offers multiple pools and a spectacular view of the Hindu temples, and a chance to spot or get a surprise visit from the local entertainment groups. Mulia hosts numerous villas, a resort, and hotel. It gives the impression of a small city tucked away in a serene and relaxed environment.

St. Regis Punta Mita Resort, Mexico

Although the beach at the resort can be rocky at times, the modern resort offers an escape from ordinary life for all groups of people including families with young children, honeymooners, and golfers. When the beach is rough, the multiple pools at the resort are welcoming.

Amanyara Northwest Point, Providenciales TKCA 1ZZ, Turks & Caicos Islands

Amanyara means peace place. This exotic and luxurious resort is 25 minutes away from the airport in a tranquil part of Providenciales. It is a perfect spot for those who want time away from a noisy life.

These are just some of the resorts around the world that offer an authentic beach experience. As you will realize, the cost varies depending on the particular facility and the services provided.

What Makes Beach Life so Awesome

BeachNothing beats a few days spent at the beach. It not only about the free time you get away from work and a chaotic life or the sports and fun you indulge in at the beach, but there is something about it that people cannot get enough of. Time on the beach is something everyone looks forward to. Why is life at the beach so awesome?

The Sunshine and Sand

Soaking yourself in the sand and sunshine all day probably with a favorite book and drink does a lot of good to your mental and physical health. The sun helps in the production and synthesis of vitamin D, which activates serotonin. This chemical makes you feel good, happy and alert.

The Relaxed Atmosphere

The life around the beach is relaxed, calm and inviting. Apart from the rhythmic sound of the ocean waves, any other noise is that of people having a great time in the water. This atmosphere helps you relax fast and want to stay around.

Love and friendship

Everyone at the beach is usually in a happy mood, warm even to strangers and welcoming. Wonder no more the reason the beach is a favorite honeymoon destination. In fact, couples who spend their vacations on a beach confess to igniting their affection for each other even more.

It’s away from the pressures of life

The only reason you would want to be at the beach is to relax and have a good time. The beach although relaxing on its own is associated with happiness, good things, and fun. You do not think about work, and stressing issues when at the beach. You have all the day to relax, enjoy a good read under the sun and soak yourself in the sand.

This relaxation also has its benefits. You sleep or rest better, have more positive energy and concentrate on the things that matter the most. These are your wellbeing, close friends, and loved ones. The seawater has many benefits to your skin and hair. The exposure to the seawater, which has natural salts, exfoliates the skin after the sun and sand have dried up the skin problems such as acne.

Next time you are planning a vacation, include a few days on the beach. The relaxation will even prolong your life. In fact, you are less likely to die of heart attacks and get hypertension if you vacation on the beach often.