Importance of Ethics in Modern Marketing

As far as cash for junk cars and other related businesses are concerned, it can be a little bit challenging to define what ethics are. Most businesses thrive on practices that are not fully ethical. While unethical business practices can potentially succeed in the short term, it will never be a good long term strategy. If customers find you are involved in unethical practices, they will shun your brand.

Ethics in Business

In the context of marketing, ethics refers to the practice of promoting fairness, honesty as well as empathy in all tasks related to marketing. For businesses, it will never be enough to have a set of values and a mission statement. Ethical companies work more than just writing down statements, and put every aspect to ensure it’s aligned with what is considered ethical. Employees need to be trained and exposed to how to make ethical decisions.

In an ideal situation, the whole organization will go through ethical decision-making training. There are some areas of a business that will need more attention than others. In training, people will need to be exposed to a real-life situation that is related to what they do, so that they get better equipped on how to identify and approach situations as they come on their way.

There is a need for ethical leadership to be baked in the process. It should never be an afterthought. The foundation of every organization should be built upon ethical practices that include aspects such as honesty and fairness so that every business decision is made with these aspects in mind.

Role of Ethics in Marketing

Ethical marketing refers to a marketer’s responsibility to ensure all marketing activities are adhered to, according to the laid down principles. These principles are based on the foundation of integrity, humility, and honesty. There should also be a distinction between internal and external aspects of marketing ethics. You may have a lot on your desk that you are required to deliver. If that is the case, you can be tempted to outsource some of the practices to a third party to help you out.

When outsourcing some of your marketing tasks to another party, ensure that the persons or organization you are outsourcing the task to has a high level of integrity. They also need to be ethical in the dissemination of their tasks and duties. This is where external ethics comes into play.

Businesses need to understand that it costs five to 25 times more to acquire a new customer as compared to retaining an existing one. For the long term success of any company, brand loyalty is very important. Brand loyalty only comes after a business has been built on strong ethical foundations. It continues to be increasingly important for businesses to carry out ethical marketing. Never promise a customer any product or service that you can’t deliver. Ethical marketing needs to influence every aspect of your marketing strategy and not just a few areas. You need to show honesty, transparency as well as integrity across different aspects of your business.

Guide to Using Instagram for Business

Many companies including construction equipment transport are using Instagram than ever before to promote their products, service, and activities. To capture a new audience and engage with your customers, companies need to consider using Instagram for business. With more than a billion users, Instagram is one of the most popular social media platforms that can generate a lot of revenue for your business.

There are many benefits associated with the use of Instagram for business. However, here are the most vital strategies you will need to employ to get the most out of Instagram.

Add value to your content

First, you need to understand that Instagram is a visual platform and for you to attract the right audience, it is important you spend time researching, to deliver high-quality content that adds value to your audience. Instagram has the highest engagement rate and surpasses both Facebook and Twitter. Your success on Instagram will depend on your ability to create valuable content that attracts a large audience and encourages them to take the actions you tell them to. 

Maintain a consistent theme

Take each Instagram post as an individual page on your website. While each post should be good on its own, ideally you will need to create a coherent and cohesive them that maintains your image. Note that by theme, we mean it should relate to everything from hashtags, captions, stories, and photos. Additionally, create a consistent tone and voice. The more specific and consistent you will be with the posts, the more likely you will attract the most authentic followers.

Engage with your audience

Engaging with your audience will help your followers feel valued, and as a result, they will reciprocate by wanting to be associated more with your business. There are different ways you can use to engage with your audience. You can comment on their posts, participate in comment threads, run contests and other giveaways, give shout outs, participate in polls, among others.

Consider influencer marketing

As a consumer, there are high chances you have seen a large number of influencers promoting various products and services on their Instagram accounts. By leveraging the power of an influencer who is already authentically connected to their audience and seen as a trusted source of information can help on matters brand awareness and driving sales. Micro influencing provides a strong opportunity for brand endorsement. Your followers have a high chance of the following whet you direct them to.

Make use of shoppable posts

Shoppable posts on Instagram features what makes selling on Instagram much easier. You will be able to create posts that provide your users with a seamless shopping experience directly from your platform. You also stand a better chance of turning your followers into customers. To achieve these and many other advantages, you will need to have a dedicated Instagram business profile, that Instagram offers to brands and organizations.

This business profile will legitimize your Instagram account and enable you to add critical information such as our company address, location, phone number among others

Strategies to Promote Positive Customer Reviews for your Business

There are a lot of factors that determine the decisions customers make to purchase a product or service. When deciding on the best tow trucks in Kissimmee, I often ask my friends for recommendations and do a lot of online research to reach a final destination. It is now fast and efficient to make a purchase online without even connecting with sales representatives and other people. The best marketers for your company are not your employees or sales representatives – they are your existing customers.

Why Customer Trust

Customer trust in businesses is very important. Customers prefer and trust recommendations from friends and family over any type of online recommendation. 60 percent of consumers turn to reviews on a product to decide on the purchasing decision to make.

Here are a couple of ways on how to ask for reviews.

Ask reviews at the right moment

Identify the right moments to ask your customers about their experience after interacting with your business. Ensure you are soliciting customer reviews at the right moment in their purchase journey, as doing so will help you get the most optimal results. If you ask for reviews at the wrong moment, it could result in customers leaving a negative review that many people will see online. Ask for customer reviews at strategic moments along their journey. Ask for these reviews after they have demonstrated success with your product or service.

Choose a method that works for your scalability

A lot of positive reviews will lead to increased conversion rates. The more reviews you have, the better it is for your brand. You need to train your team to ask for reviews after every successful purchase. Also, ensure you incorporate requests for reviews as part of your email marketing and automation campaigns. Make use of NPS to identify your happiest customers who would become excellent promoters for your business. Include review links after checkouts and after thank you pages.

Ask the customer in person

If you work in a role that has a close relationship with customers such as account executive or customer success manager, you should not hesitate to add a personal touch and ask customers to review their experiences in person. Invite your customers over activation to interact with your products and services and ensure you collect feedback about your product. Ensure you create a good rapport with your customers and have them express loyalty in your business. Treat them well and make them feel wanted and valued.

Leverage moments of customer happiness

If you have made a major breath through while handling a client, or when you have received praise or positive feedback from them, you have hacked the point of customer happiness. Do not let that treasured moment be wasted. During that moment, customers may be more inclined to give you a review for whatever you are asking them, as a way of offering reciprocity for a good moment that just happened. Ensure you capture that opportunity and ask them to review your business.

What Makes Beach Life so Awesome

BeachNothing beats a few days spent at the beach. It not only about the free time you get away from work and a chaotic life or the sports and fun you indulge in at the beach, but there is something about it that people cannot get enough of. Time on the beach is something everyone looks forward to. Why is life at the beach so awesome?

The Sunshine and Sand

Soaking yourself in the sand and sunshine all day probably with a favorite book and drink does a lot of good to your mental and physical health. The sun helps in the production and synthesis of vitamin D, which activates serotonin. This chemical makes you feel good, happy and alert.

The Relaxed Atmosphere

The life around the beach is relaxed, calm and inviting. Apart from the rhythmic sound of the ocean waves, any other noise is that of people having a great time in the water. This atmosphere helps you relax fast and want to stay around.

Love and friendship

Everyone at the beach is usually in a happy mood, warm even to strangers and welcoming. Wonder no more the reason the beach is a favorite honeymoon destination. In fact, couples who spend their vacations on a beach confess to igniting their affection for each other even more.

It’s away from the pressures of life

The only reason you would want to be at the beach is to relax and have a good time. The beach although relaxing on its own is associated with happiness, good things, and fun. You do not think about work, and stressing issues when at the beach. You have all the day to relax, enjoy a good read under the sun and soak yourself in the sand.

This relaxation also has its benefits. You sleep or rest better, have more positive energy and concentrate on the things that matter the most. These are your wellbeing, close friends, and loved ones. The seawater has many benefits to your skin and hair. The exposure to the seawater, which has natural salts, exfoliates the skin after the sun and sand have dried up the skin problems such as acne.

Next time you are planning a vacation, include a few days on the beach. The relaxation will even prolong your life. In fact, you are less likely to die of heart attacks and get hypertension if you vacation on the beach often.